Insight:
The night is full of percentages: a 30% chance of dancing on the table, a 50% chance of laughing until you cry, and a 100% chance of having a great time. These moments come about thanks to the spark of spontaneity and the magic of vodka.
The night is full of percentages: a 30% chance of dancing on the table, a 50% chance of laughing until you cry, and a 100% chance of having a great time. These moments come about thanks to the spark of spontaneity and the magic of vodka.
“The math of the night”
Our triple-distilled vodka is the perfect ingredient to add laughter, multiply adventures, and divide worries. With a focus on percentages, the campaign will play with fun predictions and common situations of a good night, showing how this vodka elevates every moment.
Our triple-distilled vodka is the perfect ingredient to add laughter, multiply adventures, and divide worries. With a focus on percentages, the campaign will play with fun predictions and common situations of a good night, showing how this vodka elevates every moment.
1. 90% of people are interested in knowing what lies behind an expectation
2. 100% of consumers look for quality
2. 100% of consumers look for quality
1. 60% of friends are made at a party, 10% of them stay in touch.
2. At night 90% of men get touchy, 5% of them are for a woman.
3. At night 40% of men become sweet, the other 60% take advantage of this.
2. At night 90% of men get touchy, 5% of them are for a woman.
3. At night 40% of men become sweet, the other 60% take advantage of this.
1. 78% of women drink a cosmopolitan with their friends, the other 22% drink it with their partner
2. 83% of people like the exotic taste of the bloody mary, the remaining 17% have not tried it
3. 80% of men drink Russkaya in a shot, 75% of them come back for more
2. 83% of people like the exotic taste of the bloody mary, the remaining 17% have not tried it
3. 80% of men drink Russkaya in a shot, 75% of them come back for more