About:
New Ideas is a relationship marketing company. Despite its success and strong presence, the company felt the need to refresh its image. The goal was to modernize the logo without losing the integrity and reliability that defines the brand.
New Ideas is a relationship marketing company. Despite its success and strong presence, the company felt the need to refresh its image. The goal was to modernize the logo without losing the integrity and reliability that defines the brand.
Task:
The challenge was to design a new logo that would introduce a sense of movement and modernity, while maintaining the company's established reputation for seriousness. The task was to balance both aspects: giving the logotype a dynamic and contemporary feel through the use of curves.
The challenge was to design a new logo that would introduce a sense of movement and modernity, while maintaining the company's established reputation for seriousness. The task was to balance both aspects: giving the logotype a dynamic and contemporary feel through the use of curves.
Solution:
To achieve this, I incorporated curves into the logotype, giving it a sense of fluidity and movement, symbolizing New Ideas' innovative and avant-garde approach. At the same time, I kept the name and tagline more rigid and formal, making sure they remained clear and authoritative. This solution brings a fresh and modern touch to the brand while respecting its established image and values.
To achieve this, I incorporated curves into the logotype, giving it a sense of fluidity and movement, symbolizing New Ideas' innovative and avant-garde approach. At the same time, I kept the name and tagline more rigid and formal, making sure they remained clear and authoritative. This solution brings a fresh and modern touch to the brand while respecting its established image and values.
