Insight:
Unbridled consumerism has created a monumental problem: the mountains of textile waste piling up in countries like Ghana or Chile. These “mountains” are not only a reflection of fast fashion, but also an environmental and social danger. While climbers face challenges in nature, these artificial mountains represent an even more urgent challenge for humanity.
Unbridled consumerism has created a monumental problem: the mountains of textile waste piling up in countries like Ghana or Chile. These “mountains” are not only a reflection of fast fashion, but also an environmental and social danger. While climbers face challenges in nature, these artificial mountains represent an even more urgent challenge for humanity.
“The summit that should not exist.”
Patagonia presents a disruptive campaign that invites the public to reflect on the impact of fast fashion and textile waste, highlighting how the true adventure is to face and overcome this man-made problem. By climbing these “mountains,” Patagonia reaffirms its commitment to sustainability and the circular economy.
Patagonia presents a disruptive campaign that invites the public to reflect on the impact of fast fashion and textile waste, highlighting how the true adventure is to face and overcome this man-made problem. By climbing these “mountains,” Patagonia reaffirms its commitment to sustainability and the circular economy.
